Brand Strategy Guides, Insights & Innovations

Nov 06 2017

Start with WHAT, not WHY

By David Taylor Brand Vision, Positioning & Purpose, Uncategorized

It seems I'm one of the only people to dare question the logic in Simon Sinek's 'Start with why' approach to brands and business. So it was refreshing to read…

Nov 03 2017

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Growing the core: Pukka Pies

By David Taylor Grow Your Core Business, Uncategorized

It's great to see the brand strategy coaching work we did for Pukka Pies* last year coming to life, with recent news of a total brand re-launch program. As I explore…

Oct 25 2017

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Bake your brand into every bit of your business, like BA

By David Taylor Uncategorized

I saw a lovely example of 'baking' the brand into every bit of your business today on a British Airways flight. It was that safety video that every airline has…

Oct 23 2017

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Rejuvenate your category, like Generator Hostels

By David Taylor Uncategorized

Generator is a great example of a brand rejuvenating a whole category, in this case hostels. My memory of hostels is the pretty basic and functional places I stayed in…

Oct 18 2017

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Test, learn AND use your gut like Laudrapp

By David Taylor Uncategorized

The Founder and CEO of Laudrapp, Edward Relf (bottom right below), shared some great insights on brand building in a digital age at the Festival of Marketing. Laudrapp is an on-demand…

Oct 12 2017

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Just Eat use social media to sell more stuff: brandgym book post 2

By David Taylor Uncategorized

In this second post inspired by our new book, the brandgym: A Practical Workout to Grow Your Brand in a Digital Age, we look at ensuring social media usage is anchored on the…

Oct 06 2017

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The new rules of celebrity endorsement

By David Taylor Uncategorized

Celebrity endorsement is far from new: Wedgwood created a Queen's Ware range of crockery with Queen Charlotte back in the 1750's. But the rules of how to do it have…

Oct 03 2017

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How the 2007 financial crash changed marketing forever

By David Taylor Uncategorized

The last decade has been tough for FMCG marketers, as I wrote in a recent Campaign column. The financial crisis of 2007 proved to be a catalyst that accelerated several forces already…

Sep 28 2017

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The power of brand simplicity

By David Taylor Uncategorized

I'm a big believer in the power of simplicity in our ever-busier world. Simplifying peoples' lives can be a real source of competitive advantage, as shown by Siegel+Gale's latest Global Brand…

Sep 25 2017

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“Brand growth in a digital age” – brandgym book post 1

By David Taylor Uncategorized

This is the first of a series of posts inspired by our new book: the brandgym: A Practical Workout to Grow Your Brand in a Digital Age. Here, we look…

THE BLOG

Start with WHAT, not WHY

Growing the core: Pukka Pies

Bake your brand into every bit of your business, like BA

Rejuvenate your category, like Generator Hostels

Test, learn AND use your gut like Laudrapp

Just Eat use social media to sell more stuff: brandgym book post 2

The new rules of celebrity endorsement

How the 2007 financial crash changed marketing forever

The power of brand simplicity

“Brand growth in a digital age” – brandgym book post 1

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