THE BLOG

I love this quote by Rabbi Dr. Jonathan Sacks in Pret a Manger's "Good Stuff" booklet. It sums up what's wrong with so much of society today: "The idols of…

No, I've not become the father of a 4th girl, I'm talking about the publication of book numero trois, Brand Vision, which is out now. The book shows how "Strategy…

As we near the end of the year, it seems a good time to do a review of my personal favourites amongst the 50 posts that have appeared since the…

I love the list of things to do at Xmas by David Armano at Logic+Emotion. From his long list, my favourites are:Re-live fond memories and Forget bad ones Think of someone in…

One of the biggest problems with companies trying to "engage" employees with their brands, is the tendency of their leaders to say one thing, then do the opposite. Like the…

If like us, you are a fan of Innocent, you may be interested in an interview with their Head of Creative, done by Paul at Life in the Middle. Dan's…

Having worked on projects in the laundry cleaning category coming up with new product innovation aint no walk in the park. All brands clean well and innovation tends to focus…

Hugh MacLeod of Gaping Void has asked for mini manifestos on subjects people are passionate about. Here's my go on building REAL brands based on substance, not spin: 1. Real…

Jon over at Living Brands has posted about Nintendo creating a profitable, differentiated 3rd place position in the video console market, leaving Microsoft and Sony to slug it out in…

Last weekend I went to see the new Bond movie, Casino Royale, and thought it was the best Bond in ages. It seems I'm not the only one, as the…