THE BLOG

A few readers have said they "can't dfind the comment button". This may be because if you're reading the Monday morning email you need to 1. Click on the title…

Nissan North America are trying something new to promote their Altima car, which I picked up on Coolzor: "For the promotion, 20,000 key rings will be deliberately “lost” in bars,…

I absolutely love the last bit of this quote from Ad Age I found on Hugh's blog, about Nike's decision to look beyond W+K for agencies with more online expertise.…

Interesting piece in this weekend's Sunday Times about the rising share of UK ad spend that goes onto the internet. In 2006 online ad spend was just over £2billion according…

Well, I have to admit, this is a bit of fancy footwork...I've taken the Power 150 survey of the top marketing blogs in the world...cut it down to Europe...and then…

I thought it might be interesting to feature a few of the hot branding theories of the day. Give you a snack-size version of what the concept is, and what…

Good post from Jason on the risks of pre-testing killing innovation. For the non French speakers, the title of my post means "less tests, more balls". As a minimum, you…

I've been meaning to write this post for ages, so here we go. It draws on the research done for the brand stretch book (blatant plug: the only book in…

Thanks to everyone who has added comments to the blog this month. The "pub" has been much busier than ever before, and so there's more conversation. Here's the number of…

Do you find this blog valuable? Useful? If so, please pop over here to suggest it on Joseph Jaffe's blog (he's a guru on blogging and new media, author of…