THE BLOG

Came across an absolute train crash of a brand extension on the brand express blog, who had brought to my attention a survey of best and worst brand extensions. This…

This is the 5th snippet from the brand vision book. It looks at the rise in popularity of two things which taken together cause brand teams to commit what I…

If you have a minute, look at the following 4 very rough mocked-up covers of the "Where's the Sausage?" book (out on October 1). As a reminder, WTS? the book…

There has been a lot of slagging of (product) Red's first year's results: $25 million raised after many high profile campaigns by Motorolla, Amex, Gap and others. This is the…

Now I'm not a great fan of Mc Donald's, and am pretty chuffed that my 3 girls seem to find the food greasy and not especially nice. But you have…

Brand bloggers have been busy over the last couple of weeks reflecting on the customer service nightmare suffered by US airline Jet Blue, during a weekend of horrible weather conditions.…

A recent report from GfK/NOP quoted in the FT states that "ethical consumption is perhaps the biggest movement in branding today". Pretty bold stuff. And there are some signs that…

The growing consumer protest about exorbitant UK bank charges continues to pick up pace, and is a dramatic illustration of the power consumers now have to take on what they…

How would you like to win a dinner for 2 in the restaurant of your choice, plus a room for 2 people in a hotel of your choice to crash…

I had a conversation the other day about the challenge of differentiating in service businesses, especially in terms of creating functional points of difference ("Sausage"). But the more I think…