“We sell. Or else.”
I found the quote from Ogilvy here, along with a brilliant story about an award scheme he launched – for sales results. The David Ogilvy Award of $10,000 in cash was for the agency campaign which did most to improve a
client’s sales, and came with this priceless piece of advice:
“If you, my fellow copywriters or art directors,
want to win the award, devote your genius to making the cash
I love that: devote your genius to making the cash register ring.
He was also a harsh critic of "flashy techniques with no
evident payoff in sales". This creation of interesting or amusing advertising that is "message-free" is what I call "sponsored entertainment".
Where are the David Ogilvies of today….? Are there any out there?