THE BLOG

A great column by Professor Mark Ritson in Marketing last week, taking about the importance of authenticity. Had me nodding my head vigorously from start to end. Here's why: -…

Here's a post on Aston Martin, inspired by an article I read in a French magazine, L'Optimum. The article featured an interview with the CEO, Ulrich Benz, and had several…

Today's post rammed home the pointlessness of promotions used by many big brands. I got £1 worth of coupons off Tropicana Juice and Smoothies. The problem? We get through gallons…

The O2 brand’s bright new 60 second TV ad is an absolute classic example of “sponsored entertainment”. Beautiful shots of teddy bears, frogs and people passing on a message, and…

I always looked down a bit on Samsonite. I thought of them as making sturdy, but dowdy and un-exciting luggage. So I laughed when I heard about them trying to…

Last week I posted on the flattening of functional foods in the UK, and wondered if this was another example of a "back to basics" approach. Are some people looking…

I can still remember when Speedo was just a brand of pretty basic swimming trunks for blokes. But no more.  They are now a creator of space-age swimming suits that…

"Back to basics" is a really interesting trend. As the world gets more and more advanced technologically, there still seem to be some opportunities to go the other way. I…

Guest blogger of the week, David Nichols: brandgym head of invention Peering over my morning cup of tea on a flight back from a tiring workshop this week I was…