THE BLOG

Last year we set an objective of adding 1,000 susbscribers to the brandgym blog to take us over the 3,000 mark. We're tantalizingly close at 2,968...so, if you do know…

As promised back in May, here is an update on the re-launch of the small but perfectly formed Charlie Bigham's brand. I spent a a great morning last Friday with…

Browsing Ben & Jerry's Facebook page, as part of a project on social media and brand, reminded me that they are still probably the best example of "Brand Social Responsibility"…

Virgin Atlantic and their agency RKCR Y&R have done it again. Their latest TV commercial is my favourite ad of the year. 90 seconds of pure magic. Watch it by…

Thanks to Richard my old INSEAD buddy in San Francisco for sending in the photo below of two Wal Mart own label products via consumerist.com One is sprayable cooking oil…

Nice to get some support for our core principle of "brand-led business" in the latest edition of Market Leader. Neil Dawson's piece on "brand response" suggests all communication should do…

Sorry, I'm behind the curve on this one: Old Spice showing how to harness the power of social media. Old Spice has created the most viewed sponsored YouTube channel ever.…

A column in this week's Marketing by Helen Edwards suggests some tips on making "internal brand engagement" more effective. The advice makes sense on paper: segment the audience to identify…

Digging into a case study on the re-launch of Martini in the UK highlighted the challenge of really making social media work for your brand. I like Martini's press ads…

Like most of the UK, we are glued to the X-Factor (Idols in most other part the world). Such is the power and success of the programme that it takes…