THE BLOG

Read an interesting interview with Angus Thirwell, CEO of Hotel Chocolat. This premium quality chocolate maker is clearly doing some smart things, as they managed to grow from £44million in…

Guest blog from David Nichols, brandgym's Head of Invention Heinz has an enviable position in the £332m UK baked beans category; 64% share – a leader brand if ever there…

iPad has been described as the most successful consumer product launch in history. In the 9 months since launch Apple sold 15 million iPads, more than every other tablet PC…

This is another post from Prasad, our new partner in Bangalore. Nice to get some fresh brand stories from India 🙂 We wrote a few weeks back about Tata's struggle…

The new ad for innocent's orange juice stopped me in my tracks when watching the TV last night. But for the wrong reasons. Gone was innocent's emotional "sizzle": the irreverent,…

On the way to watch England play rugby against Italy at Twickenham recently I came across a great example of turning insight into action. It came from an unexpected source:…

I've been guilty of suggesting that TV is an advertising medium in decline, as have many of us. Well, a brilliant booklet from Thinkbox has busted many of the myths…

I'm a big fan of harnessing the power of stories in business and learning from the world of entertainment. So I had high hopes for a new book called "Tell…

Nokia's CEO Stephen Elop recently gave his warts-and-all view on the company's decline in a leaked company email. Specifically, he gave his take on the brand's loss in market share…

This is the latest of my monthly posts on the Marketing Society blog. 11 years after the publication of Jack Trout’s seminal book “Differentiate or Die”, many companies are still…