THE BLOG

Regular readers know I'm a fully signed-up member of Appleaholics Anonymous, and so won't be surprised that I queued for several hours to get my hands on iPad 2 on…

Another guest post from David Nichols, brandgym's Head of Invention (and also musical writer and performer), who's caught the blogging bug this year 🙂 In the UK we have some…

Last week we looked at the issue of core business decline, and being clear if its really dying, or in fact just sleeping. In the latter case, the core product…

An interesting challenge was raised during a recent workshop with a leading food company. "My core business is dying," said a worried looking marketer. "Cans are out of date, not…

Guest blog from David Nichols, brandgym Head of Invention (and also musical writer and performer) I have just read an interesting piece by Rory Sutherland of OgilvyOne on the Marketing…

We're kicking off our 4th annual brandgym survey. This year we're looking at what makes a brilliant marketing plan. Please do join in by clicking below, it only takes 60…

Read an interesting interview with Angus Thirwell, CEO of Hotel Chocolat. This premium quality chocolate maker is clearly doing some smart things, as they managed to grow from £44million in…

Guest blog from David Nichols, brandgym's Head of Invention Heinz has an enviable position in the £332m UK baked beans category; 64% share – a leader brand if ever there…

iPad has been described as the most successful consumer product launch in history. In the 9 months since launch Apple sold 15 million iPads, more than every other tablet PC…

This is another post from Prasad, our new partner in Bangalore. Nice to get some fresh brand stories from India 🙂 We wrote a few weeks back about Tata's struggle…