THE BLOG

This is another post from Prasad, our new partner in Bangalore. Nice to get some fresh brand stories from India 🙂 We wrote a few weeks back about Tata's struggle…

The new ad for innocent's orange juice stopped me in my tracks when watching the TV last night. But for the wrong reasons. Gone was innocent's emotional "sizzle": the irreverent,…

On the way to watch England play rugby against Italy at Twickenham recently I came across a great example of turning insight into action. It came from an unexpected source:…

I've been guilty of suggesting that TV is an advertising medium in decline, as have many of us. Well, a brilliant booklet from Thinkbox has busted many of the myths…

I'm a big fan of harnessing the power of stories in business and learning from the world of entertainment. So I had high hopes for a new book called "Tell…

Nokia's CEO Stephen Elop recently gave his warts-and-all view on the company's decline in a leaked company email. Specifically, he gave his take on the brand's loss in market share…

This is the latest of my monthly posts on the Marketing Society blog. 11 years after the publication of Jack Trout’s seminal book “Differentiate or Die”, many companies are still…

Time to see how brandgym blog readers did in predicting Hits and Misses for 2010: your predictions were as follows (% scores = thinking it will be a hit): CALLED…

BNET video here shares idea on what makes Steve Jobs such a great speaker. Here are some of headlines to consider next time you have a talk to do. 1.…