THE BLOG

"Sub-branding" is a really tricky area. I saw an example of how not to do it in the supermarket today: a new chunky soup (on top) from one of my…

Almost a year after Apple's launch of the iPad, and several months after Android-based tablets from people like Samsung, Microsoft are finally arriving at the tablet computer party. Reports suggest…

Limited Editions seem to be a popular ploy for brands today. Done well, they can create "urgency to buy", increase impact and enhance brand image. However,  this one from mineral…

Went to a fascinating workshop on neurosience and the implications for brands today. It was organised by Engine Decisions, and featured speakers from two of the leading research agencies in…

I saw the poster below at the train station today. I thought it was a good example of a clear "range architecture". A lot of the work I see on…

We often work with marketing directors trying to turn round brands in decline. Often these brands have suffered from several years of falling sales. And its one hell of a…

This is my 4th and last post on the Marketing Society Conference. This one is on the talk by James Averdieck, founder of one of our fave brands, Gü puds. James…

The next post in the series from the Marketing Society Conference is on the talk by Camillo Pane, UK General Manager of Reckitt Benkiser (RB). This is a company who…

One of the most inspiring stories at The Marketing Society Conference was told by Vernon Hill, founder of Metro Bank. This is the first new high street bank to open…

This is the first of four posts on brand leadership stories from last week's Marketing Society Conference. After a slightly shaky start (the CEO of The Futures Company telling us…