THE BLOG

On a trip to Switzerland last week I saw the bizarre bit of branding which is Editions, the new range extension from Red Bull: Silver (lime), Blue (blueberry) and Red…

My view that the importance of online social media is vastly over-blown was backed up today by a WJS article forwared to me by Anne, our Managing Partner in Amsterdam.…

This week saw greeting card store Clinton Cards become the latest high-street retailer to go bust, putting 8,000 jobs at risk. This follows losses last year of £10.6m on sales…

Michelin come up with an innovative new tyre with a genuine benefit - the PAX can run flat for 125 miles. They make it, launch it and get it listed.…

The role of marketing is not to "create emotional engagement", "delight customers" or, the flavour of the month, "ignite conversations". Its role is simply to "SMS" = SELL MORE STUFF.…

Ryvita’s new Lunch Packs could be a rare type of brand extension: one that beats the odds (50%+ of extensions fail) and actually creates brand and business growth. What I…

Its tough being in the travel business these days. Leading UK travel agency Thomas Cook reported a loss of almost £400 million last year, announced plans to close 200 stores…

Interesting comments from P&G's branding boss Marc Pritchard, about how brand/agency teams today need to be more reactive and have a "newsroom mentality", to capitalise on the opportunities in today's…

I love Original Source shower gel, especially the mint one. It packs a punch in terms of refreshment, and the packaging really leaps out at you. The brand has managed…