THE BLOG

An interview with easyJet's CEO Carolyn McCall in Marketing suggests she is a leader who leads by example, showing that actions do indeed speak louder than words. And this leadership…

TomTom is a fascinating example of a business trying to re-invent its core. TomTom grew rapidly from 2004 onwards following the launch of satnav devices for cars that helped you…

Post from Anne Charbonneau, brandgym Managing Partner for NL and France. Coming up shortly is Netherlands' biggest Marketing & comms fair and conference, MARCOM 2012, with more that 10 000…

Today I experienced for myself a brilliant bit of brand activation at Sainsbury's supermarket called "Brand Match", that has helped boost Sainsbury’s business results. The company report market share of…

Just read an interesting paper from Decode Marketing, which gives some real scientific under-pinning to the concept of "fresh consistency". Too much consistency is bad... The Decode paper reports on…

New evidence from the HBR helps bust through the hype and hysteria around consumer engagement. I've long believed the idea of consumers wanting a "relationship" with your brand is bollocks…

The Creative' Review's "Top 20 Slogans of all Time" special edition is a fascinating read. Here are the insights I took out, illustrated with the top 3 slogans (as selected…

Hot on the tails of my last post on Red Bull editions breaking the "memory stucture" of the brand, here's an example of how to stick to what made you…

If you get a minute, could you please take 60 seconds to do our 5th annual brandgym survey: "Can Social Media Show you the Money?" Click below to take the…