David Taylor

An article in The Times today gave an inside view on how department store John Lewis Partnership plan to renovate their core business, led by new Managing Director, Paula Nickolds. In…

I’ve always been a big fan of comedian James Corden. Partly because he makes me laugh. And partly because we share the same unglamorous English home town, High Wycombe. Before…

It’s one of those success stories we all love to hear about - lady turns baking hobby into multi-million dollar brand - but one we hear less and less in…

I recently enjoyed two great bits of entertainment with Mrs Taylor and two of my teenage daughters, with both shows having some great inspiration on brand renovation, that I discuss…

At breakfast this morning I opened a new packet of Dorset Cereals and admired the simple but beautiful pack design. But then I remembered a blog post I wrote a couple…

Fran Brosnan urges us to remember that the primary role of brands is providing solutions to everyday problems in the latest edition of Market Leader. Her column responsed to a recent article…

Way back in 2014 we posted on the limited effect of Facebook likes on driving brand growth. Its nice to see that three yeas later the esteemed Harvard Business Review (HBR)…

In today’s hyper-competitive world, advertising faces never-before challenges - less than 2% of all ads cut through, according to some studies.  The typical response has been to make the creative…