David Taylor

I was interested to read about the latest communication campaign by Sodastream, the home carbonation brand, in this week's Marketing here. The campaign is the latest move in an attempt…

'Consumer Insights are Dead', according to a provocatively titled article on Linked In by Jim White, here. In fact, Jim is not really suggesting consumer insight is dead, he is…

Brandless is an interesting new online business which launched in the US this week, backed by $50million in venture capital funding. The site offers what the company describes as "A thoughtful,…

I recently returned from an amazing 12 day tour of New Zealand watching the British & Irish Lions rugby team take on the world champions in their own backyard. An…

I'm excited to have just sent off for printing our 8th book: "the brandgym: A Practical Workout for Growing your Brand in a Digital Age”. The book will be published on September 4th.…

Last night I watched the movie The Founder, starring Michael Keaton as McDonald's Corporation founder and CEO Ray Kroc. It had some fascinating insights into how the McDonald's brand was…