Grow Your Core Business Archives

Nov 03 2017

Growing the core: Pukka Pies

By David Taylor Grow Your Core Business, Uncategorized

It's great to see the brand strategy coaching work we did for Pukka Pies* last year coming to life, with recent news of a total brand re-launch program. As I explore…

Sep 19 2017

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Heinz: smart sizing to grow the core

By David Taylor Grow Your Core Business

Heinz Baked Beans have been a staple of the UK & Australian diet for several generations. In the UK the brand is still the undisputed leader with sales of £847m…

Oct 10 2016

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Dave Lewis leads a Tesco turnaround

By David Taylor Grow Your Core Business

CEO Dave Lewis has led quite a turnaround at Tesco since arriving as CEO back in 2014. He announced positive half-year results last week, with underlying earnings up 60% to £596m driven by…

Sep 27 2016

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How Snapchat keeps things fresh

By David Taylor Grow Your Core Business

This is a special post by brandgym Gen Z bloggers Jessica, my 18 year old daughter, and her boyfriend Lewis. How has an app based on the simple concept of…

May 12 2016

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TomTom on track to re-invent the core

By David Taylor Grow Your Core Business

TomTom, the maps and navigation business, seems to be making progress in re-inventing its core business. Revenues grew +6% to €1.07billion in 2015, the first growth since 2009. TomTom's original core…

Apr 30 2015

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Marvel’s super-hero style brand rejuvenation

By David Taylor Distinctive communication, Distinctive products & services, Grow Your Core Business

The rejuvenation of Marvel is a story with the excitement and drama of one its superhero movies, which include Iron Man, The Incredible Hulk and Captain America. Back in the…

Feb 03 2011

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Byron Sharp How Brands Grow: what’s missing and what’s wrong?

By David Taylor Grow Your Core Business, How brands grow

My last post looked at Byron Sharp How Brands Grow claim to have the definitive laws of brand growth and his talk at the IPA, focusing on the things I…

Jan 31 2011

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Byron Sharp “How Brands Grow”: what’s right?

By David Taylor Grow Your Core Business, How brands grow

In his recent IPA talk Byron Sharp accused branding experts like Kotler and Aaker and most of us marketers as being primitive, ignorant users of "medieval" practices that are a…

Grow Your Core Business48

Growing the core: Pukka Pies

Heinz: smart sizing to grow the core

Dave Lewis leads a Tesco turnaround

How Snapchat keeps things fresh

TomTom on track to re-invent the core

Marvel’s super-hero style brand rejuvenation

Byron Sharp How Brands Grow: what’s missing and what’s wrong?

Byron Sharp “How Brands Grow”: what’s right?

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