Brand rejuvenation Archives

Mar 06 2017

Airbnb: turning brand purpose into action

By David Taylor Brand rejuvenation, Brand Vision, Positioning & Purpose, Consumer Insight

I came across an interesting inside view of Airbnb whilst researching the brand for our new book - the brandgym: Rebooted for a Digital Age (out in September). The article…

Mar 04 2016

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The New Original Mini: 57 years of brilliant brand rejuvenation

By David Taylor Brand rejuvenation

The Taylor family are in the process of buying a new Mini. And the searching/buying experience has reminded me about just how brilliant a brand rejuvenation case this is. Here…

Jan 17 2012

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Tesco waited too long to revitalise the core

By David Taylor Brand rejuvenation

Tesco's troubles show what happens to a leader brand who waits too long to revitalise the core business. UK same-store sales dropped 2.3% over Xmas and have fallen for four…

Brand rejuvenation63

Airbnb: turning brand purpose into action

The New Original Mini: 57 years of brilliant brand rejuvenation

Tesco waited too long to revitalise the core

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