THE BLOG

It was great to open the latest edition of Market Leader and discover that our Grow the Core article had been selected as the lead cover story. The article gives…

Will Virgin Atlantic's new marketing approach, with the brand idea of "Flying in the face of ordinary", be enough to stop the business nose-diving and get it growing again? This…

I posted on Skyfall last year, here, saying it was a good example of brand revitalisation. Well, as things have turned out, "good" was a little bit of an under…

The world of the future will be all digital, right? Books, for example, will just be quaint souvenirs of an old fashioned world before Kindles, iPads and smartphones. Well, here…

Social media evangelists love to shock and scare marketing folk by saying "TV is DEAD!" They point their finger accusingly at brand teams still using TV advertising, damning them as…

Back in Sep 12, I suggested here that last November's launch of the the new EE brand to launch 4G services in the UK "Could drive some revenue growth for EE.…

The nice people at JKR have gave 10 copies of their brilliant book "Champions of Design" to the first 10 people  that are now to give to the first 10  next 7 last…

I have just been blow away by a brilliant presentation by Martin Weigel of Widen & Kennedy Amsterdam, called How (Not) to Fail: click here to watch on Slideshow. Thanks…

... then this one looks a good one to attend: "The Big Re-Think", organised by The Economist Conferences. This year the theme is how to "Make your brand more powerful".…

The horsemeat scandal* shows that "Marketers have lost their sense of what the word 'brand' actually means. They have fallen prey to the view of 'branding' as the 'frothy bit',…