All gone! 10 design books for sharing your “champion of design”
The nice people at JKR have gave 10 copies of their brilliant book "Champions of Design" to the first 10 people that are now to give to the first 10 next 7 last 5 people who commented on this post and share their own champion of design. Just think about who you would propose as a champion of design and add it as comment to this post [For those lucky 10 people who have posted, please include your email, so I can forward it to Amy at JKR.]
The thinking of Andy Knowles, the "K" in JKR, has been a big influence on my brand thinking, and I did a post on some of his key ideas here. Most important is the idea of design being about identifying and amplifying the visual essence of your brand, or what Andy calls "brand charisma".
This is a lovely book, with in-depth, highly visual case studies on 40 brands.
To kick things off, here are my 3 personal picks.
1. Hunter for their brilliant brand revitalisation, remembering and refreshing that made them famous, that I posted on here.
2. Pret a Manger, for building a brand on product quality and design, with no advertising, that I posted on here.
3. Paul Smith, who I have to admit to being pretty much addicted to, for its highly disntinctive visual design, and attention to detail
So, over to you… what are your champions of design? Don't forget to include your email in the comment.