Skyfall: billion dollar brand revitalisation
I posted on Skyfall last year, here, saying it was a good example of brand revitalisation. Well, as things have turned out, "good" was a little bit of an under statement.
Skyfall's global box office has broken the billion dollar mark, making it the most succesful Bond movie since the franchise was launched 50 years ago. And this is an impressive 70% increase on the first two Daniel Craig Bond movies (Casino Royale and Quantum of Solace).
Watching the movie again last night on DVD with my family reminded me about what a great job the producers did to make the 24th Bond the most successful ever.
The heart of Skyfall's success is simply that it was a bloody good movie. The producers really invested time and effort in upgrading the core product. First, there was a stellar cast of great actors. There was Dainel Craig and Judi Dench, of course. But we also had Javier Bardem as surely one of the best ever baddies. Ralph Fiennes was excellent as Gareth Mallory, and M in waiting. But my personal favourite, Albert Finney as Kincade (on the left), the keeper of Bond's childhood home, Skyfall.
The script was also a cracker, with some fantastic one-liners and dialogue. Then there was the coup of getting Oscar winning director Sam Mendes to direct.
2. Distinctive brand properties
3. Remember and refresh what made you famous