THE BLOG

A brilliant cartoon from Tom Fishburne illustrates the risks of what we call "image wrapper branding": changing just the visual appearance of your brand, with no accompanying upgrade of product/service.…

I was impressed by Unilever office reception at their UK HQ in Leatherhead, Surrey, that I visited today for a meeting. I think they've done a great job of using…

The Jolly Hog is literally a great example of brand that literally combines product "sausage" and emotional "sizzle". The company make delicious sausages and other pork products, such as hog…

Have you heard of Zoella? Or Pewdiepie? If the answer is "no" then you are out of touch with an important trend in the social media world: the rise of…

I nodded vigorously as I read Sir Terry Leahy's take on Tesco's traumatic troubles in The Times (subscription needed). Leahy left Tesco in 2011, after which the company's fortunes started…

Foster's lager and their agency Adam & Eve DDB won the Grand Prix at The IPA Effectiveness Awards this week. Importantly, these awards are about selling more stuff, not just…

Despite the noise about online retailing, good old bricks and mortar stores still play a vital role in the luxury goods industry. Online sales rose 28% in 2013, but make up…

Its nice when projects you work on really come to life, with one example being Peruvian beer brand Pilsen Callao, part of SAB Miller's portfolio. The brand has hit the…

I like Marketoonist Tom Fishburne's latest bit of genuis on "The 7 Deadly Sins of Social Media Marketing": see below. There are several important actions coming out of Tom's cartoon.…