THE BLOG

Post by David Nichols, Managing Partner and Head of Invention. Today, more organisations than ever before are busy working on brand strategy; its no longer the domain of only consumer…

Post by David Nichols, Managing Partner and Head of Invention Pot Noodle – a brand that is loved & loathed in equal measure. For those of you not familiar with…

I'm just back from a fantastic night out at the Young Vic theatre to see a brilliant production of William Shakespeare's play, Measure for Measure. On the train home with Mrs…

How refreshing to see a senior ad agency person singing the praises of good old product communication. "Marketers have been told that emotion is the key to effective advertising, but…

Companies today should improve their current business model AND innovate to create radically new business models, according to a training workshop I attended last week. The trainers from Strategyzer called…

Great slogans are one of the most powerful forms of brand property. This is especially true when the slogan is a big brand idea that works as a "rallying call"…

After months of waiting the new Bond film is finally out. Last night I went to a special opening night show of Spectre at my favourite cinema, The Olympic Studios…

Today I experienced what 5* customer service is in today's digital age, with the car service Uber, that I posted on here.  At 9.24am I ordered an Uber to pick…

Be decisive in the face of doubting voices was the advice from Luke Johnson is his inspiring column in The Sunday Times last weekend. Luke chaired TV station Channel 4, ran Pizza…