THE BLOG

Post by Jon Goldstone, Managing Partner at the brandgym in London, and former VP of Marketing for Unilever. This is based on an article published in Campaign here. As a former…

Post by Diego Kerner, Managing Partner of brandgym Latin America and author of the book "Lunes Felices (Happy Mondays): 7 Steps Towards a More Authentic Life", that you can buy…

Ladurée is a world-famous French luxury bakery with a flagship store on the Champs-Elysées and boutiques in different cities, including London. They are especially famous for their macarons. And these macarons are not cheap:…

"One word defines business executives’ attitudes toward digital customer experience (CX): complacency," according to this global study by Forrester for accenture. Below I share some highlights from this study and suggest what actions…

Keith Weed, Unilever's CMO, explained why he changed the company's approach to Corporate Social Responsibility (CSR), including disbanding the CSR department, in this interesting article on Linked In. Below I share some of…

I recently got some branding inspiration from an unusual source: the end-of-year prize giving at my daughter Chloé's school, Kingston Grammar School (KGS). Firstly, I was struck by the motto of KGS…

Tesco CEO Dave Lewis' ruthless re-focusing on the core is in the news again, with the sale of the Euphorium artisanal bakery. This follows the sale of Harris + Hoole…

I came across an interesting article on Linked In by Keith Weed, Unilever's CMO, on the company's "Insights Engine". This approach has been developed to respond to the significant "changes…