THE BLOG

Uber launched its first UK TV ad campaign this week called 'Effortless night'. The film is supposed to represent the 'endless possibilities' of using the taxi-hailing app, according to Campaign here.…

An eye-catching display of Joseph Joseph products caught my eye on a recent shopping trip. Joseph Joseph was founded by twins Richard and Antony Joseph in 2003 with the ambition 'to be the…

I came across an interesting interview with the founder and CEO of swimwear brand Orlebar Brown, Adam Brown, in The Times this weekend. Adam's brand is a great example of…

I stayed at a new outpost of the Marriott-owned Springhill Suites hotel chain whilst on business in San Diego last week. It struck me as a great example of business…

Whilst it’s of course important to keep an eye on your direct competition, we find that looking further afield can be a richer source of ‘fuel’ for idea creation. We…

Adding emotional 'sizzle' to advertising can increase effectiveness, as shown by IPA research. However, this approach is a tricky one and can backfire badly, as described in a Drum article by Evgeny Bik,…

In an earlier blog, we celebrated Indian drinks brand Paper Boat as a shining example of 'a brand born distinctive': every element of the mix was distinctive, including the promise, packaging, graphics…

The best way to communicate your desired brand positioning is not to say what you stand for but rather do something to demonstrate this. When a comedian like Michael McIntyre…