THE BLOG

At breakfast this morning I opened a new packet of Dorset Cereals and admired the simple but beautiful pack design. But then I remembered a blog post I wrote a couple…

Fran Brosnan urges us to remember that the primary role of brands is providing solutions to everyday problems in the latest edition of Market Leader. Her column responsed to a recent article…

Way back in 2014 we posted on the limited effect of Facebook likes on driving brand growth. Its nice to see that three yeas later the esteemed Harvard Business Review (HBR)…

In today’s hyper-competitive world, advertising faces never-before challenges - less than 2% of all ads cut through, according to some studies.  The typical response has been to make the creative…

How come some brands survive and thrive, enjoying “brand longevity”, whilst others decline and die? Fons Van Dyck of Think BBDO shared some insights on “the biology of corporate survival”,…

Today I came across one of the most interesting uses of social media I’ve seen, whilst looking for sunglasses for one of my three teenage daughters on ASOS. This online…

Insurance company Direct Line's use of archetypes to define their brand personality is one of many great case studies in 'Advertising Works' - the annual treasure chest of winners from the IPA…