Brand Strategy Guides, Insights & Innovations

May 05 2017

How hit makers harness fresh consistency

By David Taylor Uncategorized

The power of 'fresh consistency' is confirmed by Derek Thompon's new book Hit Makers, as discussed here in Campaign. When it comes to creating blockbuster hits, whether movies, songs or…

May 02 2017

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Leadership lessons from The Lions

By David Taylor Uncategorized

Excitement is building for rugby fans like me as the start of the British Lions tour to New Zealand approaches. I myself will be boarding the plane in 6 weeks…

Apr 27 2017

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Linked In stretch to grow their core

By David Taylor Uncategorized

Whilst using Linked In today a new feature caught my eye and got me thinking about how smart the company's brand stretching has been. The feature suggested skills possessed by…

Apr 26 2017

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What is your advertising really for?

By David Taylor Uncategorized

Advertising is but one of several options brands have for creating distinctiveness by. Yet it is the most scrutinized & debated, as it consumes most of a brand’s discretionary money. But…

Apr 20 2017

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John Lewis remember and refresh what made them famous

By David Taylor Uncategorized

An article in The Times today gave an inside view on how department store John Lewis Partnership plan to renovate their core business, led by new Managing Director, Paula Nickolds. In…

Apr 18 2017

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Focus your scarcest resources: Time, Talent & Energy

By David Taylor Internal engagement, Leadership & performance

"In an age of abundant capital, your most precious assets are your organisation's time, talent and energy," according to a HBR article by Bain which grabbed my attention. The article…

Apr 13 2017

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What relationship is right for your brand?

By David Taylor Uncategorized

The idea of a brand having a relationship with consumers is one thing that differentiates it from a mere product. But what sort of relationship is right for your brand?…

Apr 11 2017

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James Corden: creating compelling content for a connected world

By David Taylor Uncategorized

I’ve always been a big fan of comedian James Corden. Partly because he makes me laugh. And partly because we share the same unglamorous English home town, High Wycombe. Before…

Apr 06 2017

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Brownie Brittle – An old fashioned digital success story

By David Taylor Uncategorized

It’s one of those success stories we all love to hear about - lady turns baking hobby into multi-million dollar brand - but one we hear less and less in…

Apr 04 2017

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Brand renovation lessons from Shakespeare and Disney

By David Taylor Uncategorized

I recently enjoyed two great bits of entertainment with Mrs Taylor and two of my teenage daughters, with both shows having some great inspiration on brand renovation, that I discuss…

THE BLOG

How hit makers harness fresh consistency

Leadership lessons from The Lions

Linked In stretch to grow their core

What is your advertising really for?

John Lewis remember and refresh what made them famous

Focus your scarcest resources: Time, Talent & Energy

What relationship is right for your brand?

James Corden: creating compelling content for a connected world

Brownie Brittle – An old fashioned digital success story

Brand renovation lessons from Shakespeare and Disney

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