Brand Strategy Guides, Insights & Innovations

Jul 12 2017

Is ‘radical brand stretching’ right for you?

By David Taylor Uncategorized

"The Future of Brand Stretch: 5 burning questions to answer" is the provocative title of a white paper that popped into my in-box today, from a consultancy called Mash. It…

Jul 10 2017

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Branding lessons from the British Lions

By David Taylor Uncategorized

I recently returned from an amazing 12 day tour of New Zealand watching the British & Irish Lions rugby team take on the world champions in their own backyard. An…

Jul 06 2017

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Global brand management: head, heart and hands

By David Taylor Global branding, Leadership & performance

The challenge of setting up and leading a global brand team came up in conversation this week with a client. I've seen how tough the challenge of global brand management…

Jul 03 2017

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brandgym book number 8 goes to print!

By David Taylor Uncategorized

I'm excited to have just sent off for printing our 8th book: "the brandgym: A Practical Workout for Growing your Brand in a Digital Age”. The book will be published on September 4th.…

Jun 29 2017

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Branding lessons from McDonald’s founder

By David Taylor Uncategorized

Last night I watched the movie The Founder, starring Michael Keaton as McDonald's Corporation founder and CEO Ray Kroc. It had some fascinating insights into how the McDonald's brand was…

Jun 27 2017

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The ‘near-instant loyalty’ of new brands

By David Taylor Uncategorized

When launching a new brand or product, marketing teams often worry about the need to build loyalty of the new launch. The assumption is that the brand or product will have…

Jun 22 2017

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The Emperor’s New Marketing Plan

By David Taylor Uncategorized

The Marketoonist Tom Fishburne hit the nail bang on the head with another of his brilliant cartoons this week. His latest creation highlights the tendency of marketers to follow fads…

Jun 20 2017

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Responding to the threat of ‘digital insurgents’

By David Taylor Uncategorized

The past few years have seen an acceleration in the pace of digital transformation in the world of retailing. In some categories, such as book selling, the very existence of…

Jun 15 2017

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Uber’s new ad: a fatally flawed fantasy

By David Taylor Uncategorized

Uber launched its first UK TV ad campaign this week called 'Effortless night'. The film is supposed to represent the 'endless possibilities' of using the taxi-hailing app, according to Campaign here.…

Jun 13 2017

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Be ‘brilliantly useful’ like Joseph Joesph

By David Taylor Uncategorized

An eye-catching display of Joseph Joseph products caught my eye on a recent shopping trip. Joseph Joseph was founded by twins Richard and Antony Joseph in 2003 with the ambition 'to be the…

THE BLOG

Is ‘radical brand stretching’ right for you?

Branding lessons from the British Lions

Global brand management: head, heart and hands

brandgym book number 8 goes to print!

Branding lessons from McDonald’s founder

The ‘near-instant loyalty’ of new brands

The Emperor’s New Marketing Plan

Responding to the threat of ‘digital insurgents’

Uber’s new ad: a fatally flawed fantasy

Be ‘brilliantly useful’ like Joseph Joesph

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