Brand Strategy Guides, Insights & Innovations

Sep 12 2017

When should you change your brand name?

By David Taylor Naming, Uncategorized

I noted with interest the decision of brilliant book publisher Lost My Name to loose their own name: the company is now called Wonderbly, as announced here. Wonderbly harnesses digital…

Sep 07 2017

Love0

Rebooting brand strategy for a digital age

By David Taylor Uncategorized

Exciting news this week is the launch of our new book: the brandgym: A Practical Workout to Grow Your Brand in a Digital Age. The book is available to order here:http://tinyurl.com/brandgymrebooted - Europe http://tinyurl.com/brandgymrebootedUS…

Sep 07 2017

Love0

P&G get back to the core

By David Taylor Uncategorized

My old company Procter & Gamble (P&G) recently announced solid if not spectacular organic sales growth of 2% for the last fiscal year, up from 1% growth last year. Core…

Sep 05 2017

Love0

Are brainstorms really ‘groupwank’?

By David Taylor Workshops

"A borefest. A headpunch. An eyestab. A mindpain. A timewaste. A lostday. A thoughtfuck. A workpuke. A wordspurt. A shitshop." These are just some of the phrases used by Andy…

Aug 31 2017

Love0

Why most brands need nurturing, not heroics

By David Taylor Leadership & performance

"What sounds heroic on a CV is not always what a brand most needs. Brands don’t always require heroes; they don’t always respond to 'alpha marketing'," writes Helen Edwards in…

Aug 24 2017

Love0

Real life rejuvenation – Hofmeister beer

By David Taylor Uncategorized

One of the fun things I've done this year is invest some real cash in a real-life experiment in brand rejuvenation, by buying shares in the company that is re-launching…

Aug 22 2017

Love0

The power of good questions

By David Taylor Uncategorized

Many times in business (as well as in daily life) when dealing with an issue, we tend to quickly go into “question-answer mode”, instead of taking time to assess whether…

Aug 17 2017

Love0

Utility matters more than love for most brands

By David Taylor Uncategorized

Tom Fishburne's latest bit of cartoon genius below pokes fun at the 'Lovemark' concept coined by former Saatchi & Saatchi CEO Kevin Roberts back in 2005. This philosophy urged companies…

Aug 15 2017

Love0

F**ck it and do it. Now

By David Taylor Personal purpose

Warning: personal post on life, not branding. I was shocked to the core by the recent death of a friend from Putney. A really lovely guy. Super smart and super…

Aug 10 2017

Love0

M&M’s pots: packaging to grow the core

By David Taylor Uncategorized

M&Ms is a mega-brand by anyone’s reckoning - more than 400 million individual M&M's are produced every day in the United States and it has an estimated $4bn global turnover…

THE BLOG

When should you change your brand name?

Rebooting brand strategy for a digital age

P&G get back to the core

Are brainstorms really ‘groupwank’?

Why most brands need nurturing, not heroics

Real life rejuvenation – Hofmeister beer

The power of good questions

Utility matters more than love for most brands

F**ck it and do it. Now

M&M’s pots: packaging to grow the core

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