THE BLOG

We all know its getting harder and harder to differentiate. And those nice, friendly "partners" in the big supermarkets will copy your latest product innovation faster than you can say…

I've always been a big believer that great execution is at least half if not more of what creates differentiation. That's why I love this quote from SeenCreative, that I…

Don't you find Sony's advertising campaign for the PS3 too clever for its own good? The TV ads and press make no reference to the product itself. They showcase what…

A few readers have said they "can't dfind the comment button". This may be because if you're reading the Monday morning email you need to 1. Click on the title…

Nissan North America are trying something new to promote their Altima car, which I picked up on Coolzor: "For the promotion, 20,000 key rings will be deliberately “lost” in bars,…

I absolutely love the last bit of this quote from Ad Age I found on Hugh's blog, about Nike's decision to look beyond W+K for agencies with more online expertise.…

Interesting piece in this weekend's Sunday Times about the rising share of UK ad spend that goes onto the internet. In 2006 online ad spend was just over £2billion according…

Well, I have to admit, this is a bit of fancy footwork...I've taken the Power 150 survey of the top marketing blogs in the world...cut it down to Europe...and then…

I thought it might be interesting to feature a few of the hot branding theories of the day. Give you a snack-size version of what the concept is, and what…

Good post from Jason on the risks of pre-testing killing innovation. For the non French speakers, the title of my post means "less tests, more balls". As a minimum, you…