THE BLOG

I thought it might be interesting to feature a few of the hot branding theories of the day. Give you a snack-size version of what the concept is, and what…

Good post from Jason on the risks of pre-testing killing innovation. For the non French speakers, the title of my post means "less tests, more balls". As a minimum, you…

I've been meaning to write this post for ages, so here we go. It draws on the research done for the brand stretch book (blatant plug: the only book in…

Thanks to everyone who has added comments to the blog this month. The "pub" has been much busier than ever before, and so there's more conversation. Here's the number of…

Do you find this blog valuable? Useful? If so, please pop over here to suggest it on Joseph Jaffe's blog (he's a guru on blogging and new media, author of…

Hugh over at Gaping Void (one of the worlds most-read bloggers) is launching the second Thresher online viral coupon. If you're in the UK, you can get 40% off all…

I posted last month on the launch of Virgin Media, the re-branded merger of NTL/Telewest (cable TV, fixed phone, broadband) and Virgin Mobile. I was hoping that the months spent…

Read some interesting research done by Interbrand in this month's Brand Strategy magazine, which looked at the power of "pride" in the company you work for in driving growth. The…

If you needed any more persuading about the power of "social media" (basically people with a common interest sharing stuff via the web; also called Web 2.0), then Ben's update…

God these guys are good. They do help me keep the faith in branding on my darker days. Despite becoming seriously big (100 million Euros+ in turnover), innocent manage to…