THE BLOG

Saw a lovely example of brand rejuvenation from an unusual source: the UK charity Comic Relief. This was set up back in 1985 by Richard Curtis (writer/director of Love Actually…

"Project" is the new magazine from Virgin exclusively available on the iPad. And its pretty awesome. Rather than taking a paper magazine and adapting it for the iPad, this baby…

As we reach the end of 2010, here's a review of the year in the form of my favourite posts from the 200 we've done this year. Jan: the iPad…

"Sub-branding" is a really tricky area. I saw an example of how not to do it in the supermarket today: a new chunky soup (on top) from one of my…

Almost a year after Apple's launch of the iPad, and several months after Android-based tablets from people like Samsung, Microsoft are finally arriving at the tablet computer party. Reports suggest…

Limited Editions seem to be a popular ploy for brands today. Done well, they can create "urgency to buy", increase impact and enhance brand image. However,  this one from mineral…

Went to a fascinating workshop on neurosience and the implications for brands today. It was organised by Engine Decisions, and featured speakers from two of the leading research agencies in…

I saw the poster below at the train station today. I thought it was a good example of a clear "range architecture". A lot of the work I see on…

We often work with marketing directors trying to turn round brands in decline. Often these brands have suffered from several years of falling sales. And its one hell of a…

This is my 4th and last post on the Marketing Society Conference. This one is on the talk by James Averdieck, founder of one of our fave brands, Gü puds. James…