David Taylor, Author at the brandgym

Feb 11 2016

Burberry re-focuses on its core brand

By David Taylor Uncategorized

It seems that portfolio focus is not just for consumer brands like Coke, covered in this recent post. Fashion brand Burberry has also announced that it is simplifying its brand…

Feb 09 2016

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Cirque du Soleil’s constant renovation

By David Taylor Distinctive products & services

This week the Taylor family enjoyed a night out at The Royal Albert Hall, seeing the latest Cirque du Soleil show. Although we'd already seen three of their shows, tickets…

Feb 04 2016

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Why Uber’s logo change is one big “brand ego trip”

By David Taylor Uncategorized

What the bloody hell is Uber up to with its new brand logo change? They've taken an iconic and impactful identity and turned it into a right old mess, with…

Feb 01 2016

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“Brand-led transformation”: BT buy EE for £12.5 billion

By David Taylor Brand Portfolios & Architecture

The acquisition of the EE mobile network business by BT got the green light from competition authorities last week. Below I explore how the creation and development of the EE brand…

Jan 30 2016

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The modern Milk Tray Man: Mondelez makes use of memory structure

By David Taylor Distinctive communication, Distinctive packaging & design

I had a pang of nostalgia when I read that Mondelez has brought back "The Milk Tray Man" to market its Cadbury's Milk Tray chocolates. This is a character that was…

Jan 26 2016

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Snap-On: building value by focusing on the core

By David Taylor Uncategorized

BY ANNA EGGLETON, Managing Partner and Head of Service Brands Business to business isn’t seen to be at the cool end of marketing but it’s where one of the most…

Jan 19 2016

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Bowie’s brilliant brand rejuvenation

By David Taylor Uncategorized

Post by Anna Eggleton, Manager Partner and Head of Service Branding Throughout his career, the late David Bowie re-invented not just his sound but his persona, over and over again,…

Jan 13 2016

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Will Lynx/Axe pull off their re-positioning?

By David Taylor Brand Vision, Positioning & Purpose

I am intrigued by what the global VP of Lynx/Axe, Rik Strubel, calls "the biggest re-positioning of the brand in the last 20 years", in a recent Marketing column. Check…

Jan 08 2016

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Making workshops effective, not toxic

By David Taylor Uncategorized

Workshops are "toxic" and should be given up as part of your new year resolutions, according to this Marketing column, by Helen Edwards. Now, as someone who uses workshops a lot, I…

Oct 15 2015

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Want a viral video? “A truth well told” could help you

By David Taylor 'Turbo Charged' Marketing Plans

The wish of many marketers for a "viral video" was the subject of a recent cartoon by The Marketoonist, Tom Fishburne. He has some great suggestions about how you might…

David Taylor

Burberry re-focuses on its core brand

Cirque du Soleil’s constant renovation

Why Uber’s logo change is one big “brand ego trip”

“Brand-led transformation”: BT buy EE for £12.5 billion

The modern Milk Tray Man: Mondelez makes use of memory structure

Snap-On: building value by focusing on the core

Bowie’s brilliant brand rejuvenation

Will Lynx/Axe pull off their re-positioning?

Making workshops effective, not toxic

Want a viral video? “A truth well told” could help you

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