David Taylor

I attended an excellent entrepreneurship evening last night, at Kingston Grammar school. I went with my 17 year old daughter Jessica and her boyfriend Lewis, both of whom attend the…

Post by Prasad Narasimham, brandgym Managing Partner based in Bangalore, India. Building distinctiveness around a big brand idea to drive penetration is an important theme on the brandgym blog, and in our Grow…

Came across an interesting piece in Marketing, about how to get ahead in marketing, based on interviews with marketers from several leading companies. Below I share what the article suggests are the secrets…

The Taylor family visited the wonderful Vogue 100 Exhibition at the National Portrait Gallery this weekend. I highly recommend it if you live in London or are visiting. In addition…

Post by Prasad Narasimhan, Managing Partner for brandgym Asia, based in Bangalore. Titan has dominated the Indian watch industry for three decades. Over this time, they have imagined & expanded…

Post by David Nichols, Managing Partner and Head of Invention GoPro recently posted disappointing Q4 results, with sales down 31% and a loss of $34.5mill. Ow. This sent the share price…

It seems that portfolio focus is not just for consumer brands like Coke, covered in this recent post. Fashion brand Burberry has also announced that it is simplifying its brand…

What the bloody hell is Uber up to with its new brand logo change? They've taken an iconic and impactful identity and turned it into a right old mess, with…