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In the red corner we have Glaceau Vitamin Water, bought by Coke last year for, wait for it, $4.1 billion. In cash.  Founder and CEO J. Darius Bikoff is a…

I always get really, really worried when I read or hear the phrase "we're going to educate our consumers" about our brand. Why? Well, first because we're supposed to be…

On the Brand Fuel Express conference one speaker was arguing the old line about "Forget the product, they're all the same. Its all about emotion". You won't be surprised to…

Julian Metcalfe is one of the brand CEOs I have the most admiration for. He is the founder of Pret a Manger, the sandwich shop. I'll never forget the email…

Tom Fishburne nails another point with another brilliant cartoon. This time his target is the way marketing folk get carried away with the idea of trying to seek salvation in…

Its almost a year that I have been doing the monthly column in The Marketer. This is the mag that goes to the 30,000 members of The CIM (Chartered Institute…

I posted ealier this year on my concerns about innocent launching a new brand called This Water (From the people at innocent). This was in fact a re-launch of innocent's…

There is a real art to poster advertising, don’t you think? The best ones “pack a punch” that stops you in your tracks, and makes you take a second look.The…

This post follows an earlier one on the amazing growth of the Nespresso coffee system, and looks at the brand’s communication. Its from guest blogger Anne Charbonneau, the latest partner…

There has been a huge hoopla about Apple's new 3G iPhone. As I sit here, I am waiting for the courier to deliver mine into my hot and sweaty palms.…