Uncategorized1231

I love this cartoon from Kathy Sierra's blog, "Creating Passionate Users". It vividly illustrates the reaction brand teams should be shooting for when creating new products and services. Warning: If…

Continuing the theme of distribution as a growth driver from my last post on Vodafone and Carphone Warehouse, I was intrigued by the new vending machines Coke have been trialling…

I'm fascinated by the bold move of Vodafone to pull all of its business out of The Carphone Warehouse (CPW), the UK's leading mobile phone retailer. In future, Vodafone will…

Thanks to Jon at Living Brands for introducing me to Brand Camp cartoons. They are painfully true illustrations of what goes on in too many marketing team meetings. The one…

Dove have been getting a lot of publicity over the last 12 months for their "Campaign for Real Beauty". The brand has created a Self-Esteem Fund to promote a healthier…

Just back from talking at the European Food & Beverage Summit, where I saw a truly inspirational presentation by the marketing director of innocent drinks. What a company. They really…

Moleskine notebooks have built their business, reputation and growing fan-base purely on the strength of their product, and the story behind it. Below on the left is one used by…

Came across this brilliant cartoon on one of Seth Godin's blogs, with the great title "All marketers are liars"! It illustrates what can go horribly wrong when you forget functional…

Dinner last night ended on a high when we tried Gu's new chocolate ice cream. This has to be one of the most original and distinctive product launches of the…

Many brand visions and missions don't get past a page of Powerpoint and fail to inspire anyone. A good example of how to dramatically bring to life a vision is…