“Pyramid polishing”: the cartoon
Thanks to Jon at Living Brands for introducing me to Brand Camp cartoons. They are painfully true illustrations of what goes on in too many marketing team meetings. The one below brings to life what I call "Pyramid polishing": wasting hours or even days debating the minute detail of a brand key/donut/onion/pyramid positioning tool, rather than focusing on the big idea and, most importantly, what the hell you are going to do to implement the thing.
5-minute workout: next time you are working on a brand positioning/visioning project, keep this cartoon on hand and bring it out if the team start pyramid polishing!