Uncategorised Archives

Aug 06 2025

Apple: the ultimate ecosystem brand

By David Taylor Distinctive products & services, Uncategorised

Apple recently reported record quarterly revenue for its services business of $27billion, up 13%. Services like Apply Pay, iCloud and Apple TV+ now account for almost 30% of the brand’s…

Feb 24 2025

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The billion pound benefits of fresh consistency: new research

By David Taylor Distinctive communication, Uncategorised

We've been talking about the power of fresh consistency for many years, in our blog, books, training programs and consulting projects. It's exciting to now have quantitative data to back…

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Apple: the ultimate ecosystem brand

The billion pound benefits of fresh consistency: new research

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