Distinctive communication Archives

Oct 15 2012

Snickers leverage global “Economies of ideas”

By David Taylor Distinctive communication

The key to global brand success is to "find stories that are universal ideas", applicable across different geographies and demographics, according to Bruce McColl, CMO of Mars, in a recent…

Aug 24 2010

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The power of brand properties

By David Taylor Distinctive communication, Distinctive packaging & design, Distinctive products & services

In the work I've been doing this year on turbo-powered marketing, one topic has come up over and over again: the power of "brand properties". These are assets such as…

Distinctive communication112

Snickers leverage global “Economies of ideas”

The power of brand properties

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