THE BLOG

As we start 2013, here's some inspiration on how to keep things "fresh" this year. It comes from looking at how London-based creative agency BBH had an amazing 2012 in their…

Here's the final part of our top 10 blog posts of 2012: 6. July: Sainsbury's Brand Match turns price checking into a powerful property: Brand Match instantly calculated the cost of the brands…

As a nice way to end off the year, here are the brandgym blog posts of the year, as selected by... me! 1. January: Kodak's bancruptacy and the risk of…

Guest post from David Nichols, Managing Partner and Head of Invention Starbucks has just launched a major new innovation in the UK – Verismo is a competitor to Nespresso's home coffee machine…

Guest post from Prasad Narasimhan, Managing Partner Asia   “IT IS NOW 8.20 am, INDIGO STANDARD TIME” This innocuous announcement from the IndiGo airhostess startled me for its subtle brazenness. And…

Tesco has admitted defeat on its attempt to grow a US business with the Fresh & Easy chain, after five years and eye-watering cumulative losses of £900 million. Yup. Almost…

Thinking inside the box, not outside it, is the key to growth, according to Helen Edwards in another of her excellent columns in Marketing. She quotes as an example the…

Tango shower gel is likely to end up in the already over-crowded brand extension graveyard, if you ask me. The fizzy soft drink brand has signed a licensing deal to…

"Newsjacking" has become a popular way for brands to try and create extra exposure and "buzz" for their brands, by creating topical ads that react quickly to news stories. A…

The failure of Animee beer, explicitly targeted at women, shows the perils of explicitly positioning yourself to a niche target and becoming what I call a "ghetto brand". Thanks to…