THE BLOG

My prediction back in March 2013 that the EE brand was created to facilitate a sale of the business seems to be coming true, with BT the buyer and £12…

This weekend a group of 17 of us, adults and kids, went to see the pantomime* Cinderella in a local theatre in Wimbledon. And it got me thinking about staying…

I was intrigued by a Chivas Regal poster I read whilst waiting for a tube train recently. It was advertising some sort of new promotion with the headline "Win the…

EE is axing its Orange Wednesdays promotion that allowed Orange customers to buy two cinema tickets for the price of one every Wednesday by texting the word "film" to 241. The promotion…

Sony are a tech giant: a global $65bn business with positions in many technology markets. However, they famously failed to catch the wave of digital music players, with their encumbent…

In a week I have become something of an Uber addict. And it appears I am not the only one. The company's latest round of fund raising values the taxi…

For my birthday I was given a set of Hunters wellies by my daughters. And as I unwrapped the gift, I was struck by how nice the outer box was.…

Last night, I went to see Stromae live in Amsterdam, along with 15,999 other people. If you’ve been on a desert island for the last 2 years, you may have missed…

An interesting brand collaboration, between Uber and Spotify, was brought to my attention this week by Bill Noble from WD40 (thanks Bill). When you request a car with Uber, the minicab…

A strong brand has properties that work as an active reminder of the brand, even when the brand name in not visible. And one of the most powerful properties is…