THE BLOG

In my presentation on brand stretching, one of the bits that always gets a big laugh is the "over-crowded extension graveyard". People think the dead extensions are made up, but…

I love this lastminute.com campaign for the way it taps into a real insight about consumers. As we reach the end of the year, loads of people (including many of…

Booking tickets for the new Bond movie, Casino Royale, reminded how good a job has been done with the Bond brand at balancing two conflicting needs: i) being loyal to…

In an earlier post I talked about Dove's social mission, and the amazing film they produced for You Tube called "Evolution", showing how a natural looking girl (right hand side…

Another bit of pure genius from Brand Camp cartoons, this one on how not to give creative feedback. Thanks again to Jon at Living Brands for tipping me off. 5-minute…

Last week Marks & Spencer (M&S) and its agency RKCR/Y&R won the coveted Grand Prix at the IPA Advertising Effectiveness Awards. You only have to go back to 2004 when…

I love this cartoon from Kathy Sierra's blog, "Creating Passionate Users". It vividly illustrates the reaction brand teams should be shooting for when creating new products and services. Warning: If…

Continuing the theme of distribution as a growth driver from my last post on Vodafone and Carphone Warehouse, I was intrigued by the new vending machines Coke have been trialling…

I'm fascinated by the bold move of Vodafone to pull all of its business out of The Carphone Warehouse (CPW), the UK's leading mobile phone retailer. In future, Vodafone will…

Thanks to Jon at Living Brands for introducing me to Brand Camp cartoons. They are painfully true illustrations of what goes on in too many marketing team meetings. The one…