THE BLOG

Over at the Ideas Sandbox, Paul has posted about how TV programmes are introduced with a 30-second "elevator pitch". This pitch grabs you if you're a new viewer, and reminds…

Here's another good example of innovation based on immersive insight, on a similar line to last week's post on Interflora. This example is from Fresh Italy, a chain of stores…

Great piece from John Moore over at Brand Autopsy about the 'resignation' of Gap CEO Paul Pressler, following a series of poor sales results over the last couple of years.…

Jackie over at the Church of the Customer reports on the bevy of brands who are inviting consumers to help create ads for that most prized of media moments: the…

I was saved today by a great example of innovation based on real customer insight. I check my emails and this pops up. Yup. Its a reminder about my mum's…

Here is the first of a series of posts with key headlines from the new book, Brand Vision: How to energize your team to drive business growth. This one is…

After months of rumour the French government has finally come clean about its plans for "stretching" the Louvre museum. It will "rent" the name, expertise and some of its treasures…

In a Brand Autopsy post John Moore makes a powerful point about how Starbucks has built its brand and business:"Starbucks spends its dollars on making better products and better customer…

Here's a good soundbite about the revolution going on in the music industry that I read in the Times. In the past three years UK sales of CD singles have…

Apple finally unveiled their iPhone this week in front of 4000 fervent fans at MacWorld. The event was more like a rock concert than a computer company presentation, with CEO…