THE BLOG

Dinner last night ended on a high when we tried Gu's new chocolate ice cream. This has to be one of the most original and distinctive product launches of the…

Many brand visions and missions don't get past a page of Powerpoint and fail to inspire anyone. A good example of how to dramatically bring to life a vision is…

Over at Jaffe Juice, a great little exercise to show just how much unclear, undifferentiated communication clutters up TV screens across the world every day:"Today, tonight - or whenever -…

Internet advertising now accounts for over 10% of the UK advertising market, and is set to overtake national press, according to a recent report by the Internet Advertising Bureau (IAB).…

To help it stand out from the plethora of digital channels fighting for attention in the UK, television channel BBC1 has just spent £1.2 million on eight new "idents": the…

John Moore over at Brand Autopsy has an interesting view on how best to generate word of mouth (WOM) for your brand, a very hot topic in marketing, especially in…

Just in case you've been in Outer Mongolia for the last 6 months, Coke Zero is  one of Coke's biggest ever new product launches in the UK. It seeks to…

You probably capture consumer feedback on your brand, through the web, phone and snail-mail. But do you genuinely see it as 1) A valuable source of insight? or, 2) More…

easyGroup seem set to continue their "brand ego trip": launching new products that lack relevant differentiation and added value for the consumer. I thought the launch of easy4men cosmetics was…