THE BLOG

This 3rd snippet from the Brand Vision book is about going further than just understanding consumers until you create consumer empathy. This is a deeper, more emotional and richer level…

A simple but powerful idea from John over at Brand Autopsy: treating employees with the same respect and consideration you would your own family."Endearing and enduring companies are those that…

I was pleased and exasperated by the headline in this weeks Marketing magazine announcing that Cadbury's were going to launch The Natural Confectionary Company (TNCC) in the UK. Pleased becasue…

If you liked last week's post with the film "Truth in Advertising", you might want to check out this one. Its a UK version that points fun at ad sales…

I've been hard on easyGroup in the past for their numerous "brand ego trips": stretching into new markets where they have no added value (cinemas, pizza, watches, shaving foam etc.).…

I posted last week about the importance of distribution in the marketing mix and how this may trip up Trident's launch into the UK gum market. I know it ain't…

This week has seen a frenzy of coverage of last Sunday's Superbowl ads. However, thinking about it, isn't this just one huge brand ego-trip? An advertising beauty contest with the…

Would you fancy the job of launching Trident gum into the UK, going head to head with Wrigley's who have a 98% share of the market? Well the bloke who's…

I'm thinking about ideas for promoting a branding book due out in September (also called 'Where's the Sausage?'). Creating a video with viral potential is an obvious  route, and when…

Yesterday I saw the posters for T-Mobile's new service "StreetCheck", which I think is the bravest branding idea I've seen in a long time. If you go into a T-Mobile…