THE BLOG

I had a conversation the other day about the challenge of differentiating in service businesses, especially in terms of creating functional points of difference ("Sausage"). But the more I think…

Whilst you need a fleshed out vision and positioning for your brand, having a simple summary can be very useful. Along these lines, I was trained to create "essence statements"…

One last post about the blog, and then normal service will be resumed, back to bite-size nuggets of brand insight, I promise... ...Rebecca made a fascinating comment on my last…

The lack of comments on this blog has been worrying me. When people visit for the first time, it makes the blog look empty and un-loved. And it does get…

How would you like to be the one of the first people to read our new book, "Where's the Sausage?", which won't be published until September? I'm looking for people…

Last week saw the high-profile launch of Virgin Media, following the merger of NTL/Telewest and Virgin Mobile. The "quad-play company will offer cable TV, broadband internet, fixed phone and mobile.…

This 3rd snippet from the Brand Vision book is about going further than just understanding consumers until you create consumer empathy. This is a deeper, more emotional and richer level…

A simple but powerful idea from John over at Brand Autopsy: treating employees with the same respect and consideration you would your own family."Endearing and enduring companies are those that…

I was pleased and exasperated by the headline in this weeks Marketing magazine announcing that Cadbury's were going to launch The Natural Confectionary Company (TNCC) in the UK. Pleased becasue…

If you liked last week's post with the film "Truth in Advertising", you might want to check out this one. Its a UK version that points fun at ad sales…