Brand Strategy Guides, Insights & Innovations

Sep 21 2009

Protecting your brand in a crisis: Crashgate

By thebrandgym Uncategorized

Today's verdict on the "Crashgate" affair in Formula 1 racing shows that Renault handled their toxic brand scandal much better than the rugby team I support, Harlequins, who made a…

Sep 17 2009

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What gets measured must get done

By thebrandgym Uncategorized

Asking customers for feedback is a common practice today. And it can be a source of competitive advantage, on one condition: you act on the feedback. Even better is when…

Sep 15 2009

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Get off my land! Leading vs. Poacher Brands (Part 2)

By thebrandgym Uncategorized

In last week's post we looked at how leading brands Walkers and Kellogg’s are shouting "Get off my land!" and trying to repel “poacher brands” who are stealing their share.In…

Sep 10 2009

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Biggest branding event of 2010: T-Mobile+Orange

By thebrandgym Uncategorized

Big news announced on Tuesday is the planned merger of T-Mobile and Orange in the UK. This will create a £7.7 billion business, with 27 million customers (almost 1/2 the…

Sep 08 2009

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Get off my land! Leading vs. Poacher Brands (Part 1)

By thebrandgym Uncategorized

"Get off my land!" is a phrase shouted by farmers, shotgun in hand, when poachers try to trespass. Leading Brands need to do the same thing when new "Poacher Brands”…

Sep 08 2009

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Get off my land! Leading vs. Poacher Brands (Part 1)

By thebrandgym Uncategorized

"Get off my land!" is a phrase shouted by farmers, shotgun in hand, when poachers try to trespass. Leading Brands need to do the same thing when new "Poacher Brands”…

Sep 07 2009

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Value added versioning – Calve

By thebrandgym Uncategorized

New versions can be pretty bloody boring can't they? "New Citrus Flavour", or "now with extra cheese". And the other problem is that these versions can be copied before they've…

Sep 03 2009

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Focus on your strengths part 2: BRANDS

By David Taylor Leadership & performance

In a previous post, we looked at the idea of amplifying strengths, rather than focusing on fixing weaknesses, applied to people. Here in part 2, we look at how it…

Sep 01 2009

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Focus on strengths, not weaknesses Part 1: PEOPLE

By David Taylor Leadership & performance

I posted on "Now Discover Your Strengths" (NDYS) a couple of years ago. This book forced me to totally re-think people development. Recently, I'm thinking it also applies to brands. Let's…

Aug 28 2009

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Heinz look for new routes to the consumer

By thebrandgym Uncategorized

Distribution is one of the least sexy bits of marketing. But I think "route-to-consumer" is one of the most important challenges brands face today. So, its good to see that…

THE BLOG

Protecting your brand in a crisis: Crashgate

What gets measured must get done

Get off my land! Leading vs. Poacher Brands (Part 2)

Biggest branding event of 2010: T-Mobile+Orange

Get off my land! Leading vs. Poacher Brands (Part 1)

Get off my land! Leading vs. Poacher Brands (Part 1)

Value added versioning – Calve

Focus on your strengths part 2: BRANDS

Focus on strengths, not weaknesses Part 1: PEOPLE

Heinz look for new routes to the consumer

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