THE BLOG

News that Premier Foods will  use multi-brand campaign called "Great Little Ideas" as "a major offensive against supermarkets' own-label lines" is an interesting example of brand portfolio management. According to…

Fascinating interview in BA's magazine Business Life with the CEO of Mont Blanc, Lutz Bethge. The company seems to be doing pretty well, with Antoine Colonna, luxury goods analyst at…

With help from guest blogger, David Nichols, Head of Invention at the brandgymCosta Coffee is giving global leader Starbucks a good run for their money, having a 15.7% share of…

Just a quick post to say thanks for the amazing response to the offer of advance copies of the new brandgym book, and for the encouraging feedback on the blog.…

Getting excited, like an expectant new dad, about the launch of our 7th book. Its an updated and expanded edition of the brandgym, and focuses on how to gain and…

The last 10 years of growth at Reckitt Benckiser are pretty impressive. The market value of the company has increased an eye-popping seven times, to £21billion, according to an article…

Great bit of insight from Steve Martin, author of "Yes! 50 Secrets from the Science of Persuasion", read in BA's Business Life magazine. Yup, been flying a lot lately ;-).…

In a branding conference 4 years ago I watched a presentation about the "Lovemarks" concept, which I thought was fatally flawed. The presenter suggested that "Consumers want something beyond benefits,…

I posted here a few months ago on the obsession with short-terms results, calling it "The tyrany of growth". Well, how refreshing to see Unilever's CEO Paul Poleman now speaking…

I posted last month on mobile network O2's plans to stretch into healthcare, based on my comments in a Marketing Week article. Well, it seems they have the brand stretch…