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Getting excited, like an expectant new dad, about the launch of our 7th book. Its an updated and expanded edition of the brandgym, and focuses on how to gain and maintain brand leadership. Our view is that whilst being a challenger might be fun, being a leader is better. It will come out on April 26, and is available to pre-order here.

As Professor Jean-Claude Larreche of INSEAD has been kind enough to say, “the brandgym is the best practical guide to boost the return on investment of marketing strategies”. Nice one Jean-Claude.

Sorry, book offer now closed owing to overwhelming demand!

We're exclusively offering free copies of the book, normally priced at £24.99, to brandgymblog readers who'll do an Amazon review of the book, hopefully of course 5* ;-). We got 19 reviews for our Where's the Sausage book, and want to beat that.

So, if you want to be one of the first to get your hands on a copy, then drop me an email at david@thebrandgym.com with your mailing address. Or, leave a comment on the blog.

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