THE BLOG

... don't have one. I stumbled on this late last night, when preparing a workshop presentation. What, I wondered, was Apple's "mission statement"? Well, here it is: "Apple designs Macs,…

Here is the 2nd post on our research into Brilliant Brand Leaders. Here we look at the key attributes of these leaders:- Inspiration: creating an inspiring vision - Passion: having…

For years I've admired the Axe/Lynx brand, and blogged about in many times. They have stuck to a simple but inspiring brand idea, unofficially summarised as "Get sprayed, get laid"…

This is the first of 2 posts on the results from our 3rd brandgym research paper, this one on Being a Brilliant Brand Leader. Thanks to everyone who everyone who…

Let's face it, most company's purpose or mission statements are a total load of old bollocks, and a waste of time and energy. They tend to worship the holy trinity…

Latest of my monthly posts as one of the Marketing Society's guest bloggers.There is no doubt that leadership is a red-hot topic. A search using the term on Amazon.co.uk returns…

Back from hols at Club Med and, being the brandaholic I am, I couldn't help but observe that way the they have pulled off a great job of remembering and…

Had a tip off about GE's bold move to create its own online film show, the GE Show. An ambitious idea, with the first show on "Healthy Hospitals" and several…

Another nice example of a "founder brand" is pottery company Emma Bridgewater, which is celebrating its 25th anniversary. They make cute, premium-priced, hand-made pottery at their factory in Stoke-on-Trent. Good…

Fascinating post from Tom Fishburne on a talk he saw by innocent smoothies' creative genius, Dan Germain. Dan told the story of how innocent was originally called Fast Tractor. The…