THE BLOG

A column in this week's Marketing by Helen Edwards suggests some tips on making "internal brand engagement" more effective. The advice makes sense on paper: segment the audience to identify…

Digging into a case study on the re-launch of Martini in the UK highlighted the challenge of really making social media work for your brand. I like Martini's press ads…

Like most of the UK, we are glued to the X-Factor (Idols in most other part the world). Such is the power and success of the programme that it takes…

I was lucky enough to be invited to the opening of Pizza Express' "living lab" restaurant last night by Emma Woods, the marketing director. Emma and the team have been…

Great article in this month's Market Leader by John Kearon, on how the rise of "marketing science" has hurt rather than help innovation in big companies. He highlights the lack…

Last month saw the dramatic failure of a brand that was once was the dominant leader in its market, with a 50% share: Blockbuster went bust, filing for Chapter 11…

Many big companies now have incredibly sophisticated innovation processes. Advanced research identifies consumer needs. New ideas are evaluated using complex quantitative testing. And all of this is increasingly done on…

In my pile of mail today, amongst the mix of bills and useless junk (miniatures of Cotswold cottages anyone?), one bit of direct mail caught my eye. It was a…

In the news this week was the withdRAWl of Pepsi Raw. Now, no-one in marketing has a 100% hit rate in predicting what's going to be a hit or miss...…

  Today I read another gem of an article by persuasion expert Steve Martin, in BA's Business Life mag. Steve is co-author of the book Yes!, which is one my…