THE BLOG

I posted recently on which sort of brands are best suited to social media. The answer, I suggested, was brands like the X-Factor which are i) social, ii) entertaining and…

Sir Alex Ferguson recently celebrated 25 years as manager of Manchester United. And even if, like me, you're not a fan of the club, or soccer in general, you have…

Guest blogger Anne Charbonneau, Managing Partner Benelux and Head of BSR The rise of collaborative consumption The other day, I saw this great poster in Paris tube station. This is…

Today I had a moment of clarity about social media and why its more relevant for certain brands. The penny dropped with a loud clang when I was looking at…

Came across some great data on WARC.com* about the power of brands telling stories that combine emotional "sizzle" and product "sausage". Here are some of the highlights from the article,"Should…

Last week I posted on the one of the most bizarre brand extensions ever: the Aston Martin Cygnet. This is a re-badged and tarted up Toyota IQ (£11,000 RSP) sold…

I posted last year on a great book called Strengths Based Leadership. The idea is to focus on amplifying your strengths instead of just worrying about weaknesses. Its written with…

I posted last year on Aston Martin's plan to launch a small city car based on the Toyota IQ. At the time it seemed like a crazy brand extension. And…

Greggs* is one of the few brands to keep growing during the the doom and gloom on the high street. Total sales rose 5.4 percent in the third quarter to…

Interesting to read about Akzo Nobel creating a visual brand property for it's 14 paint brands around the world. The brands have different names, such as Dulux in the UK…