THE BLOG

The UK supermarket chain Morrisons is a great example of what I call a "branded business model". Rather than relying on communication to differentiate, their point of difference is baked…

I read a fab article in AdMap magazine (needs subscription) by Les Benet and Sarah Carter about the importance of REACH - i.e. reaching as many consumers as possible. As…

Interesting view on why good old fashioned face-to-face qualitative research is not being replaced by online focus groups and forums, from Stephen Rothman, Global Planning Director on Papmers at Saatchi.…

My highlight of last week was news from Carol and the Ryvita team about good results from their brand revitalisation, that we helped them on, back in 2009. The brand…

Back in July 2011 I posted here that "The closure of the New of the World leaves the door open to a stronger brand portfolio through the launch of "The…

I've posted before about my belief that social media for brands is more about communication than conversation. New research from the Ehrenberg-Bass Institute (EBI) backs this up, as reported in…

"The old TV advertising way of sending messages out AT a mass audience is dead!" This sensationalist, scare-mongering message is a popular headline-grabber. And it was the order of the…

Guest post from our new Managing Partner in New York, Carmen Ringlemann I never expected my morning yoga class to give me marketing lessons, but when Heidi said, ‘know where…

You have to admit you get variety on the brandgym blog. We're moving on from Yorkshire as a back-drop for David Hockney's inspiring exhibition in my last post, to Yorkshire…

This is one of my slightly "off-piste" posts, this time drawing inspiration from the art world. Last Sunday I went with my family to see the David Hockney exhibition, A…