thebrandgym

Now I'm not a great fan of Mc Donald's, and am pretty chuffed that my 3 girls seem to find the food greasy and not especially nice. But you have…

Brand bloggers have been busy over the last couple of weeks reflecting on the customer service nightmare suffered by US airline Jet Blue, during a weekend of horrible weather conditions.…

A recent report from GfK/NOP quoted in the FT states that "ethical consumption is perhaps the biggest movement in branding today". Pretty bold stuff. And there are some signs that…

The growing consumer protest about exorbitant UK bank charges continues to pick up pace, and is a dramatic illustration of the power consumers now have to take on what they…

How would you like to win a dinner for 2 in the restaurant of your choice, plus a room for 2 people in a hotel of your choice to crash…

I had a conversation the other day about the challenge of differentiating in service businesses, especially in terms of creating functional points of difference ("Sausage"). But the more I think…

Whilst you need a fleshed out vision and positioning for your brand, having a simple summary can be very useful. Along these lines, I was trained to create "essence statements"…

One last post about the blog, and then normal service will be resumed, back to bite-size nuggets of brand insight, I promise... ...Rebecca made a fascinating comment on my last…

The lack of comments on this blog has been worrying me. When people visit for the first time, it makes the blog look empty and un-loved. And it does get…

How would you like to be the one of the first people to read our new book, "Where's the Sausage?", which won't be published until September? I'm looking for people…