thebrandgym

A couple of emotional-based booze campaigns got me thinking about how to create distinctiveness in this sort of marketing. Stoli: Seen it before? The first brand is Stolichnaya vodka. The…

A client of mine in a big food company recently said to his team: "Look at brands like Kettle Chips, Dorset Cereals, Gu chocolate puds and innocent. They've grown into…

Sir Stelios is, literally, stretching his brand muscles again with news of him opening easyGym, a low cost, no frills fitness club. Membership is only £11.99-£13.99 a month, after paying…

I've just come out of another workshop where the hot topic was trying to get the brand's advertising viewed by as many people as possible on Youtube. It got me…

Regular readers know I am a huge fan of Nespresso. I named it "best brand in the world" here. And the brand has gone up even further in my estimation…

I thought the following graph of Apple's sales and profit margins was pretty cool. It illustrates well how innovation has driven the company's hyper-growth, turning Apple into the world's most…

Its incredible to see the growth of Android, Google's operating system for smartphones and tablets. The first Android phone was launched in Oct 2008, and didn't make that many waves.…

The extension of Stella Artois from lager into cider with Stella Artois Cidre is an interesting bit of brand stretching. This is after all a brand with a track record…

Dolmio is a brand that seems to have cracked the recipe for growth. This recipe has the elusive but all important balance of freshness and consistency. And it has helped…

Read an interesting piece about Nike's green initiatives. Their approach is what we call "Brand Social Responsibility" (BSR): making the product or service you sell more socially and environmentally responsible.…