thebrandgym

I find myself both agreeing violently and disagreeing with Byron Sharp again. This time the subject is naming and logos. Byron is a "marketing scientist" and his work, including showing…

Premium sub-ranges can help grow brand profitability, providing they offer real added value to support the premium price. They may not add huge extra volume, but every pack sold should…

Came across an interesting post on corporate branding by former P&G CMO turned consultant Jim Stengel. Jim has my dream gig: marketing professor at UCLA Business School. The post was…

Guest post from Diego Kerner, Managing Partner, brandgym Latin America We've been looking for examples of "authentic brands" for a brand vision project I'm running in Latin America. And the…

My kids seem to have much more fun at school than I ever did. Today they were working on creating poster adverts. On the walk to school we came across…

In a period of retail doom and gloom, with more and more empty shops on every street, it's nice to read about a success story like Majestic Wine. The company…

Today saw news that one of the most effective celebrity endorsement campaigns of all time is ending. After 11 years and an amazing 100 commercials, chef turned food business mogul…

Interesting new launch from soft drink brand Tango. Turbo Tango is a new soft drink you spray in your mouth. Simon Stewart, marketing director at Britvic, describes it like this…

  Yesterday's killing of the News of the World (NOTW) newspaper by News Corp's CEO, James Murdoch holds some interesting branding lessons. Part 1: Quick re-cap, esp. for non-UK readers…

Fascinating interview in The Times with Remo Ruffini, CEO of Moncler. He took over the sleepy ski jacket maker in 2002 and rejuvenated it, recently selling 45% to a private…