thebrandgym

Pretty damn chuffed to hear the brandgym blog made it into Brand Republic's "BR 200": the best advertising, marketing, media and PR blogs from around the world, ranked in terms…

The Borders bookstore chain was in the news yesterday for all the wrong reasons. The group may close all its remaining stores if no bidder is found in the next…

On a recent trip to Beirut I was struck by a huge billboard for Johnnie Walker featuring Bernard Khoury, a local architect who had helped re-build the city, bombed to…

Many brands today are locked in a dogfight for market share. But then you come across a brand which is adding much more value. A brand which is upgrading a…

A trip to fill up the car with petrol prompted me to think that American Express is a great example of trying to grow by boosting "physical and mental availability".…

This post is about life (or rather lack of it) in a big company, inspired by a movie I watched last night: "The Company Men". Ben Affleck is a high…

Starbucks recently unveiled a new logo with quite a fanfare. The big news is that they have removed the word "coffee". The rationale is that they want the freedom to…

Hunter Boots is a brilliant example of brand revitalisation. The brand became famous for its wellington boot, or welly for short, and has 100 years of history. However, it became…

A fascinating interview with Aston Martin CEO Ulrich Bez in the Sunday Times (article only readable by subscribers) shed some light on how the supercar maker has managed to grow…

Another post from David Nichols, our head of invention. This is a story about how good marketing doesn’t have to be original to be effective. As marketers we love coming…