thebrandgym

Just read a nice presentation on using "ritualising your brand*, from Jon Howard of Quiet Storm, via slideshare.  Rituals can be a powerful form of brand property to use in…

Helen Edward's column in Marketing really is a great read. In a recent column (subscription needed) she complained that the majority of prizes at The Marketing Society Awards were for…

Amongst the retail doom and gloom Majestic Wine are a notable success. They recently reported annual like-for-like sales up 2.6%, and pre-tax profits up 15% (Subscription needed).  And this in…

Britain have won an amazing seven out of 10 track cycling gold medals in London. One of the secrets of this success is an approach called "marginal gains": accumulating small…

I learnt about how Dr Dre's Beats headphones had beaten the ban on 2012 "ambush marketing", via another bit of cartoon genius from Tom Fishburne here. Only this morning I…

Interesting to see the Lays brand in the US rolling out the Do Us a Flavour activation, which started in the UK in 2008 on the Walkers brand. Note how…

We have a simple definition of marketing: SMS, which stands for SELL MORE STUFF. Everything else, such as brand image and brand loyalty, is simply a means to the end…

Guest blog from Anne Charbonneau, our Managing Partner in Amsterdam What if you took the best models for success from business and applied them to your personal life? This is…

I think this is one of the few blogs where we go back and see if our predictions were accurate, or not. And so, its time to see how brandgym…

I have O2 to thank for my first ever live TV appearance.. after Sky News picked up my blog about O2's poor communication following their network failure last Thursday. When…